Robinson invests in new Design Studio


Chesterfield, UK – May 2023 – Robinson – the manufacturer specialising in value-added custom packaging – has invested in a new state-of-the-art design studio.

The CAD design room is run by a team with more than 50 years’ experience in packaging creation. It includes a DYSS X5 machine for sample making technology, a Sumbel desktop gluer and can produce production standard products and samples in small runs.

The specialist design team have the capabilities and knowledge to design premium packaging to meet key sustainability credentials, both internally and for customers with a 24-hour turnaround time for samples!

Robinson are often thinking of creative ways to use packaging – this recently includes experimenting with hybrid packaging. Careful thought goes into the packaging to ensure it maintains a level of premium feel whilst also being suitable and secure for the products in them, for example luxury glass candles and cakes.

Elouise Boam, New Product Development and Quality Manager is delighted with the new facility. She says: “From a customer’s existing brief or free licence to create, we design and produce packaging in our purpose-built studio, using the latest Kasemake software, DYSS X5 sample table and Sumbel Bench top gluing unit to produce production standard samples, prototypes and small to medium production runs.

“We can turn around a brief in 24 hours, and work with industry leading suppliers of print, print finishing, paper, and board to create beautiful packaging.

“We carry out product and transit testing to ensure the quality and integrity of the finished pack meets the customers’ requirements and exceeds expectations.

“Paper based inserts and supports are our speciality with sustainability, re use and cost-effective solutions at the forefront of our creative design ideas.

With 50 years combined experience of design and technical knowledge we create bespoke packaging solutions from Rigid Board, Carton board or a combination of any paper-based material imaginable”.

Robinson were recently awarded FSC ® certification (Licence code: FSC-C186000) for its Paperbox division.

FSC certification ensures that all products produced at Paperbox are sustainable. FSC-managed forests help provide clean air and water by restricting hazardous chemicals and following strict harvesting and forestry practices. Their work also helps ensure a diversity of animals, trees and plants as well as providing safe working conditions for everyone involved.

This further demonstrates the investment that the company is making in its Paperbox business, following a significant investment in its new SATE box-making machine in Chesterfield, with improved quality and a reduced carbon footprint that allows customers to avoid long, complex supply chains from Asia.

Robinson partners with some of the world’s most luxurious brands, from concept to commercialisation, creating widely recyclable packaging made from 100% post-consumer recycled material.