Detergent bottles

new plastic packaging made from 100% of Danish household-sorted plastic waste

Detergent bottle made from 100% household plastic waste

Our Danish business, Schela Plast, has collaborated with three other Danish companies to produce new plastic packaging made from 100% of Danish household-sorted plastic waste; a true circular loop where discarded plastic is turned into new plastic bottles.

Circular Economy

This is a unique collaboration amongst leading players across the entire recycled plastics value chain which significantly increases the utilisation of valuable plastic waste from Danish households. This kind of collaboration has not previously been seen in Denmark and is an innovation for the industry to reduce the amount of plastic wasted and close the loop on plastic packaging.

Collaboration is key

Through this partnership, we are driving increased recycling of household plastic waste, using it as valuable raw material for new protective plastic packaging. The companies we have collaborated with are Nopa Nordic A/S, Aage Vestergaard Larsen A/S and Dansk Affald A/S.

This unique partnership started when Nopa Nordic requested packaging made from recycled material using domestic Danish household-sorted plastic. Consumer demands for new packaging sparked more collaborative work between the partners, which has now resulted in the development of the new packaging, meeting a great need at a time when everyone is looking for sustainable solutions.

“This initiative is contributing to the green transition, and we are proud to have reached the goal in that millions of plastic bottles in the coming years will be made from plastic waste from local households. All four companies reinforced that an open and innovative collaboration between them, each bringing their own expertise, is the way forward for the development of more environmentally sustainable Danish products.”

Nopa Nordic A/S