Robinson has a proven innovation methodology:

  • Highlight specific market trends with the help of focussed consumer research
  • Work closely with customers to identify unfulfilled consumer needs
  • Propose innovative design concepts that are both practical and cost effective.

In order to support this methodology our in-house design experts have access to a wide variety of tools and specialist partners, including state of the art product design software, the latest 3D print modelling technology, mould flow analysis and rapid prototyping.

The innovation process is just the first part of our vertically integrated, one-stop development programme in which we guide our customers from initial concept to full production.

Many companies have been able to significantly reduce their ‘time to market’ when launching new products, with the full confidence that Robinson designs are always meticulously thought through to optimise manufacture and filling line performance.

Explore our methodology

Idea Generation

Our designers produce exciting and innovative ideas through a combination of hand sketching and CAD.

CONCEPT DEVELOPMENT

Advanced Solidworks software helps us to create new to market concepts that are practical and commercially sound.

3D MODELLING

State of the art 3D printing technology bring the CAD concepts to life.

DESIGN OPTIMISATION

Sophisticated Moldflow software enables us to further refine our designs to optimise the moulding process.

TOOLING EXPERTISE

Our in-house experts work with a range of specially selected toolmakers to ensure we source efficient, reliable, cost-effective tooling.

BRC ACCREDITED PRODUCTION

Ongoing investment and rigorous quality systems are at the root of our manufacturing strategy.

See our innovation in practice

Nescafe Azera Coffee Cap

Nescafe Azera Coffee Cap

An innovative cap for Nestle UK's hugely popular Azera instant coffee

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Swirl Jar Success

Swirl Jar Success

A new variant of the popular four compartment dispensing jar for Fiddes Payne...

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500ml waisted PET bottle

500ml waisted PET bottle

Handwash packaging for Pollena Ostrzeszów’s brand Biały Jeleń

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